- Driven
- Posts
- Your Business Reflects Your Energy
Your Business Reflects Your Energy
Is your energy attracting or repelling business? The Energy Tune-Up Your Business Needs You To Make

Never has your energy—some might call it vibration—been so important to your business. It's been wild watching how agents are experiencing this market in drastically different ways. Some are seriously crushing it while others are struggling at every turn.
This marketplace is desperately hungry for real professionals. Not just anyone with a license, but trusted advisors who can actually guide them, temper the roller coaster of real estate transactions, and meet them where they are.
That said, if your energy is off, business may be feeling very scarce.
The pattern we keep seeing has made it abundantly clear that the people who are thriving are the ones bringing positive energy. Not faking it, but truly vibing at a high frequency.
So if you find yourself putting on a smile as a front, and wondering where all the business is, keep reading!
What Is This “Energy” Anyways?
Whether aware of it or not, you are basically a human radio tower, broadcasting your internal state 24/7. It shows up in obvious ways—body language, tone of voice—but also in those subtle, can't-quite-put-my-finger-on-it ways that make people either gravitate toward you or suddenly remember they need to check their phone.
We break this down into two camps:
Conscious Energy
This is the stuff we do on purpose. Slapping on a smile, straightening our shoulders, picking up our pace when we walk into a listing appointment.
It matters, but it's also exhausting to maintain if that's all you've got.
Non-Conscious Energy
This is the real deal—the deeper current that radiates from you whether you're trying or not.
It's what people feel even when you're just standing there saying nothing. It's shaped by all the behind-the-scenes stuff we often ignore.
We can't tell you how many times agents come to us frustrated: "I'm showing up with a smile, I'm being positive, but I'm still not getting results. I feel like I'm running on fumes."
That's because they're trying to power their business on conscious energy alone. It's like trying to run a marathon on espresso shots—you might make it a few miles, but you're going to crash hard.
Why Non-Conscious Energy Is Your Secret Weapon
Your sleep quality, what you're putting in your body, the people you're hanging around, what you're feeding your brain (looking at you, doom-scrolling at 11 PM), and your overall mindset—all of this compounds into the energy you carry without even thinking about it.
Positive non-conscious energy is like having a magnetic field around you. People feel it and want to be near it. They trust you instinctively. They refer you to their best friend's mom who's buying her dream retirement home because they know you'll take care of her.
Negative non-conscious energy It's like showing up to a dinner party with food poisoning. Nobody wants to catch what you've got, and they definitely don't want to pass you along to people they care about.
In today's world, where everyone's already maxed out on stress and negativity, people have become really good at avoiding energy vampires. They'll ghost your calls, give you one-word responses, or literally cross the street when they see you coming. (Ouch.)
The Energy Protection Plan You Can Implement Today
Here's where we get tactical. We've broken this down into a simple avoid/focus framework that you can actually implement starting immediately:
What to Ditch (The Energy Killers)
"I'll Sleep When I'm Dead" Mentality → Your brain needs 7-9 hours to reset. Working until midnight every night isn't hustle, it's self-sabotage.
Caffeine Rollercoaster → Three Red Bulls isn't a breakfast strategy. You may feel great for a bit, but the routine crash is hurting your business… not to mention your sleep.
Doom-Scrolling Before Bed → Filling your head with negative news and social media drama right before sleep is like marinating your subconscious in anxiety.
Energy Vampires in Your Circle → You know who they are—the agents who complain about everything, blame the market for their problems, and somehow make every conversation about their drama.
Digital Chaos → Trying to do seventeen things at once while your phone buzzes every thirty seconds. (This is a big one!) Your clients can feel your scattered energy through the phone.
What to Focus On (The Energy Builders)
Sleep Like Your Income Depends on It → Because it does. Consistent bedtime, dark room, phone in another zip code.
Fuel Your Body Like a Pro → Water throughout the day, prioritize nutrient-dense food, and meals that give you sustained energy instead of crashes.
Curate Your Input → Positive podcasts, inspiring books, mentors who've been where you want to go. Think of your brain like a garden—what are you planting?
Upgrade Your Circle → Spend time with people who are building something, not just complaining about everything. Energy is contagious—choose your strain carefully.
Single-Task Your Way to Sanity → Block time for focused work, turn off notifications, take actual breaks. Think back to your preschool days. When it was craft time you were at the table with the craft not all the things you needed for the entire day, when it was nap time you weren’t also watching movie.
Daily Reset Rituals → Whether it's five minutes of breathing exercises, journaling, or meditation, find something that hits your reset button before stress hits the boiling point. (Hack: If you are in the Inside Track or 11 Circle, check out one of the 50 "vibration" resets posted in the Daily Ignition. Some only take 2 minutes. "I don't have time" is not an excuse!)
Respond, Don't React → When the market gets crazy (and it will), take a breath before responding. Panicked energy spreads faster than good news.
Talk to Yourself Like You're Someone You Like → Seriously, the internal trash talk has got to go. Start your mornings with gratitude instead of a mental beat-down.
Your Competitive Edge
Even if you think your energy game is already strong, this is your moment to level up. The agents dominating this market aren't necessarily the ones you think. A big marketing budget or fancy CRM is not the magic you need to thrive. They are more like multipliers. The agents whose energy draws people in, builds trust, and creates momentum that sustains itself—that's who's winning.
Protect your energy, and your energy will protect your business. It's not woo-woo; it's business strategy disguised as self-care.
And trust us, your clients (and your bank account) will thank you for it.